Website maintenance on a retainer.
Most Design X Develop clients stay on after launch. A maintenance retainer gives a marketing team a senior engineer on call for updates, new pages, and the problems nobody else owns — without hiring one full time.
Onramp Funds has been on a monthly retainer since its site launched in 2023, and Calidi Biotherapeutics moved to a maintenance retainer after its 2023 redesign.
What’s included
- 01Content and layout updates, usually turned around within days
- 02New landing pages, feature pages, and campaign pages
- 03GA4, Google Tag Manager, and ad-platform tracking
- 04Form and CRM integrations
- 05Structured data and technical SEO fixes
- 06DNS, Cloudflare, and hosting issues
- 07Working with Webflow support on platform issues
How an engagement runs
- 01Discovery call. A short call to understand the project, the team, and what is in the way.
- 02Proposal. A written proposal with scope, deliverables, and price.
- 03Contract and deposit. A signed contract and a deposit invoice start the work.
- 04Build and review. Work ships to a review link as it is built, so feedback happens on the real thing.
- 05Launch. DNS, redirects, tracking, and forms are checked before and after go-live.
- 06Post-launch. A check-in after launch, then an optional maintenance retainer.
Related work
- 2025Avenzoar Pharmaceuticals — Website for a pre-clinical pharma company developing AI-enabled oncology therapeutics. Designed and built with partner Matthew Fram.
- 2025Brightwing Capital — Website for a pre-seed and seed VC firm backing obsessive founders. Designed and built in Webflow with a CMS-driven portfolio grid.
- 2024–Heard — Financial platform for therapists. Ongoing web and marketing development — landing pages, campaigns, and growth experiences.
- 2023–Onramp Funds — eCommerce lending platform. Ongoing design and development partnership — marketing site, calculator, and conversion flows.
- 2023Calidi Biotherapeutics — Website for a clinical-stage biotech company developing targeted immunotherapies — designed and built to balance science with investor clarity.
- 2023Pathize Health — Healthcare platform marketing site. Designed and built with clear information architecture and accessible, responsive design.
Questions
What does a maintenance retainer cover?
Ongoing updates, new pages, tracking and integrations, technical SEO fixes, and whatever comes up as the company grows. Larger new projects are scoped separately.
Do you maintain sites you did not build?
Yes. DXD takes over existing sites, starting with a review of what is there and a cleanup of the most urgent problems.
How is a retainer billed?
Retainers are billed monthly under a contract. Some clients choose an annual maintenance agreement instead.